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Kees de Wit has owned and managed the classic confectionery Choco Kees for 25 years. Despite his delicious handmade chocolates, business is not booming at Kees's shop. Kees has done some research, and it turns out that potential customers are not fond of the appearance of his shop. They find his interior outdated and cheap, and the logo does not convey quality. Potential customers indicate that the chocolates from Albert Heijn (local Dutch supermarket) look even more elegant.
Designing a new brand identity for Kees to give his business a better appearance.
Chocolate is made from a cocoa fruit, which most people know. That’s why I chose to incorporate this into the logo. The fruit is used as a symbol in the designs, and the distribution of colors and lines adds depth to the logo. This logo exudes elegance and conveys a sense of luxury.
The poster is designed to promote all the delicious treats from Kees. It features a call to action encouraging people to indulge themselves with some delightful chocolate. There is also a small message on the poster that includes real passion fruit to convey an elegant and persuasive appeal for buying chocolates from Kees.
The flyer is intended to be distributed; it is important for Kees to attract new customers. With these flyers, I aimed to persuade people to visit. The flyer provides more information about the collaborations with the confectionery and the origin of the cocoa.
